Now, the importance of the Indian Premier League (IPL) isn’t just tied to batting and bowling—it’s also about well-known brands, big excitement and millions of enthusiastic fans. By 2025, IPL teams are battling it out on social media to capture fan loyalty and take over the digital world. On Instagram, Facebook and X (Twitter), teams reach worldwide fans by creating engaging content, working with celebrities and telling stories that inspire those who watch.
Today, we will dive into the teams in the Indian Premier League with the highest social media following in 2025, discuss what is behind their popularity and consider how the digital era of cricket will change in the years ahead.
Which five IPL teams had the highest number of social media followers in 2025?
The following chart shows the top 5 IPL teams, ranked by their overall fans on both social media platforms and Twitter (X).
| Rank | Team | Twitter (X) | Total Followers | ||
| 1 | Chennai Super Kings (CSK) | 18.5 Million | 14 Million | 10.9 Million | 43.4 Million |
| 2 | Mumbai Indians (MI) | 17.5 Million | 14 Million | 8.3 Million | 39.8 Million |
| 3 | Royal Challengers Bengaluru (RCB) | 19.5 Million | 10 Million | 7.4 Million | 36.9 Million |
| 4 | Kolkata Knight Riders (KKR) | 7.4 Million | 18 Million | 5.3 Million | 30.7 Million |
| 5 | Delhi Capitals (DC) | 4.7 Million | 6.5 Million | 4.5 Million | 15.7 Million |
1. Chennai Super Kings (CSK) – The Yellow Army Leads the Charge
- Twitter: 43.4 million
- Chennai have won 5 IPL titles.
- Leading the way is MS Dhoni.
- Supporters are commonly called the Yellow Army.
Chennai Super Kings are having success both in their matches and online. Because MS Dhoni is respected and loved so much, CSK manages to achieve big results on the pitch while also interacting well with the audience. There’s all kinds of posts on their social media, from farewell tributes to clips from their daily routines. Since the Yellow Army is so loyal, every new post from CSK turns the team into a community.
2. Mumbai Indians: Blue Army
- Overall, the brand has gathered 39.8 million followers.
- IPL has won 5 titles so far.
- Who people follow: Rohit Sharma, Jasprit Bumrah
Fortifying the Western Indian Approach
Mumbai Indians are one of two IPL franchises with the most tournament victories and have a great history. The fact that they have a great team, famous owners and enjoy urban following helps make them a digital favorite.
Many people recognize MI social handles for:
- Special video programs selected from the most important games
- Engaging interview with players
- The use of hashtags like #OneFamily helps.
- Being online means MI does not forget who they are while connecting with their fanbase.
3. Royal Challengers Bengaluru (RCB) – The Bold Army’s Powerful Online Voice
- Total Followers: 36.9 Million
- No IPL titles yet.
- The legends who stood out are Virat Kohli and AB de Villiers.
- Slogan: It’s Going To Be Tough
RCB have yet to win their main honor, but they are already considered champions in fan engagement.
Here are three habits they follow to be successful in social situations:
- Kohli’s special charm and large fan base
- Stories and jokes that appeal to Gen Z
- You can try interactive content like polls, quizzes and contests participants can win by giving their opinion.
- Even with disappointing results, their enthusiastic spectators carry on supporting the team every year.
4. Kolkata Knight Riders (KKR) – Where Cricket Meets Cinema
- Total Followers: 30.7 Million
- IPL Titles: 2
- Celebrity Owner: Shah Rukh Khan
- Anthem: Korbo Lorbo Jeetbo
It brings together entertainment and emotion to create its digital strategy. KKR has become a top team in part because of Shah Rukh Khan’s star power.
Why are their social posts so successful?
- Bollywood-made teaser videos
- Giving away fan jerseys and mentioning shoutouts
- Photos and videos remembering past achievements
- Fans of KKR appreciate the team’s storytelling, even in every frame.
5. Delhi Capitals (DC) – A Group of Young Stars Making Their Way Up
- 15.7 million followers on Social Media
- Prominent Names: Rishabh Pant, Prithvi Shaw
Lately, the team often makes the playoffs.
After going through tough times, Delhi Capitals have settled into their current form. After rebranding and encouraging Indian players, they have attracted a new generation of fans who connect online.
The growth in DC’s social media presence is due to:
- Youth-centric posts
- Many viral reels focus on leaders mocking others in the locker room
- Prioritizing the culture of Delhi and NCR
- Having strong digital programs shows that following a consistent strategy and attention to content can make any team successful.
Why Social Media is Important in the IPL
People who watch the IPL have a big say in its future. Being strong online plays a big role in helping teams succeed.
- Bring in partners and companies for endorsements.
- Develop long-term connections with their customers’ feelings.
- Help businesses generate sales through tickets and merchandise
- Win fans outside of their homelands.
Factors Behind the Digital Growth of IPL Teams
| Factor | Impact | Example |
| Consistent Performances | Fans rally behind winning teams | CSK’s 5 titles have cemented its status |
| Star Players | Huge followings boost team numbers | Kohli and Dhoni attract millions |
| Social Media Strategy | Engaging formats attract attention | RCB’s meme game is top-tier |
| Cultural Identity | Regional pride drives loyalty | KKR connects with Eastern India |
| Fan Engagement | Contests, DMs, and replies build trust | MI’s “Fan of the Week” series |
| Celebrity Involvement | Star owners boost reach | SRK with KKR brings in Bollywood fans |
Beyond the Big Five: Who’s Catching Up?
While only the leading five earned a spot on the leaderboard, Rajasthan Royals, Sunrisers Hyderabad, Lucknow Super Giants, Gujarat Titans and Punjab Kings have dedicated loads of effort into content marketing and engagement with their fans.
These less popular or newer teams prioritize:
- Influencer collaborations
- Multilingual content
- Interactive live webinars
If they work hard on their strategies, they might climb in society within the next few years.
Conclusion
By 2025, these teams are doing much more than competing—they are also leading communities, an important brand and part of Indian culture. Currently, CSK sits at the top on the social scoreboard, but every team is finding new ways to win more followers and attention. At the end of the day, if you support Chennai City on digital platforms, your support is recognized. It’s no longer enough to just win the IPL—becoming popular worldwide is important too.
FAQs
1. What team in the IPL boasts the greatest social media followers this year?
There are 43.4 million followers for CSK across social media channels Instagram, Facebook and Twitter (X).
2. How does Royal Challengers Bengaluru (RCB) remain so famous even though they haven’t won an IPL title?
RCB has gained many fans because of loyal audiences, star players such as Virat Kohli and engaging posts on social media.
3. What effect does social media have on IPL teams?
It helps sports teams expand their fan community, get new sources of support and sell their products internationally.
4. Which team on the IPL has earned the most followers on Instagram?
RCB leads other teams on Instagram with over 19.5 million followers.
5. What keeps CSK fans coming back to social media?
Thanks to Dhoni’s leading example, winning matches and the culture within the team, CSK’s digital fans keep participating.
Similar Topic: Highest Fan Following Teams In The IPL
